How we built Loamed & Found Books (without building a bookstore)
Loamed & Found is fictional. Its website is real. Here's why Loam Agency builds sample businesses instead of showing client work, and how this one was made.
Read MoreOur shop
Lost a good book? We found it.
A neighborhood bookstore that exists only online, built to show what a local shop's website can be.


Owner & Chief Recommender
Paige opened Loamed & Found to prove that a small shop can know your taste better than any algorithm. She is right about this, in theory.

Used and Rare Buyer
Dewey reviews every trade-in and shelves by a system only he understands. Ask him for anything; he'll find it, eventually.

Kids' Section and Story Time
Libby runs Saturday story time and can do eleven distinct voices for one picture book.
Loamed & Found is fictional. Its website is real. Here's why Loam Agency builds sample businesses instead of showing client work, and how this one was made.
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Social media rents you an audience. A newsletter is yours. Why the sign-up box at the bottom of the Events page matters most.
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No algorithm, no paid placement: just three booksellers arguing in the back room. Here's how a book earns a handwritten shelf tag.
Read MoreNew staff picks, event dates and the occasional strongly worded book opinion, once a month.
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